Bona Fide Goodness: SWTLKR Launches 100% For Cosmopolitan Parties & Lifestyle Content
SWTLKR has plenty to say with his new 100% promotion (Credit: Courtesy of 100%)
As the Vengaboys said it loud and proud – we like to party. But let’s not forget that partying would be impossible without spaces and places. In land-deprived Singapore, the quantity of party venues is a scarce resource and they often don’t get as much love or attention as they should. And that’s where 100% comes in. Let’s just say, they’re more than just your average events promoter.
100% has taken on the task of highlighting the passion behind some of the nightlife industry’s more beloved venues. Founded and hosted by the charismatic Vijay Singh – a staunch veteran who has emceed for Kampong Boogie and Kings Of Bass, and also produces as SWTLKR – 100% unpacks the fortes of its handpicked habitats.
SWTLKR plays host in his promotion clips to give you a deeper context about nightlife venues (Credit: Courtesy of 100%)
From Afrobeat to hip-hop, 100% events unleashes broad strokes with its curation (Credit: Courtesy of 100%)
Documented through short films, the content of 100% will take you through the secrets of a modern izakaya like Catfish, how art comes together to forge a loft like Etta, making the perfect burger at Potato Head, and even where to munch on killer thosai at Tekka Market. These clips provide further context for the establishments that 100% picks for its events, making its attendees feel more in touch while they resonate with each environment and dancefloor.
And just like its content, 100% also gives its all for its musical programming that switches things up with each edition. Since launching in September 2023, 100% has sported a cosmopolitan disposition with globetrotting selections. It’s thrown Afrobeat affairs and hip-hop throwbacks. It’s rolled out jamborees flaunting UKG, kuduro and baile funk. And it’s even teamed up with Salsa Y Comida for dancey get-togethers steeped in bachata and reggaeton. With a rotational ensemble of guest selectors that’ve included Ollie Des, Ramesh, Candice B, Eden, Prav, Ash Le Tigre and SWTLKR himself, 100% is all about building a community with no boundaries.
Vijay describes his concept as “100% of that undiluted lifestyle because life is too short for anything less authentic. On the pulse of the real deal, 100% is an offering of culture at its finest made, served and delivered in Singapore”.
“100% is on the pulse of legitimate genuine bona fide goodness all packaged in good faith for real. Timeless & tasteful,” he continues.
To have a taste for yourself, 100% is having its next big event on 26 January at The Projector (at Golden Mile Tower), teaming up with Tropika for an Afrobeat and dancehall night with guest international selectors Mina (UK) and Bryte (Ghana).
Follow 100% on Instagram for more updates on their activities. Their next event happens on 26 January at The Projector (Golden Mile Tower) with Tropika.
