New Bahru: There’s An Emerging Lo & Behold Creative Cluster Housed In A Former School

New Bahru is home to dozens of restaurants, bars, specialty stores, designers, wellness activities and more (Credit: All images courtesy of New Bahru)

Creativity is like a horticultural entity that needs constant nurturing, especially in a profit-driven city that has a callous knack for snuffing it out. But every now and then, the state surprises with the birth of dedicated ecosystems designed to give creative businesses a stepping stone. Enter New Bahru, an up-and-coming lifestyle cluster spearheaded by The Lo & Behold Group, synonymous with some of Singapore’s most respected brands and destinations such as The Warehouse Hotel, Odette and Tanjong Beach Club. New Bahru (Bahru meaning “new” in Malay) aptly provides a hub for the new-new, saluting a multidisciplinary gamut of progressive businesses that raise the bar for the local creative community.

New Bahru breathes new life into a storied institution

With the intent of educating visitors in mind, it’s fitting that New Bahru is housed within the former shell of Nan Chiau High School along Kim Yam Road. Principles of conservation flow through the original architecture of the famed educational institution – from a preserved school hall to science labs – providing nest-like energies to the bounty of brands that call it home. It’s a philosophy that echoes The Lo & Behold Group’s penchant for space-sculpting with purpose, and the selection of New Bahru’s tenants has been equally discerning.

New Bahru’s residencies are shaped around the tenets of Fuel for F&B, Discover for stores, Recharge for wellness and Enrich for family activities. For the gastronomes, New Bahru houses brands like the mezze-focused Artichoke, Odem which flaunts a forte in Makkoli, Kotuwa for Sri Lankan cuisine, and the third branch of The Coconut Club. Browse specialty shops like plant design studio Soilboy, SOJAO Home Goods Store, MAKE by GINLEE’s new experience-based concept store for crafted fashion and lifestyle products, and leathercrafters Crafune. And coming soon to New Bahru, you will have wellness offerings including Off Duty Pilates, a flagship gym from SuRge, as well as healing and recovery treatments from Hideaway.

And to top it off, New Bahru even has its own serviced apartment concept called Alma House, a new-to-market 83-unit accommodation offering six different room types. Just imagine living and waking up every day in a creative oasis like this. Or for a teaser, rock up to its sneak peek soft launch weekend.

When you’ve got the right environment, anything can thrive. With the mighty launch of New Bahru now in the equation, creativity in Singapore is getting a win.

New Bahru, 46 & 58 Kim Yam Road, Singapore 239351. Open daily 10am-10pm. Visit its website or follow its Instagram page for more information.