Brown Roast Events: These Parties Are Rising As Singapore’s Premier Desi Nightlife Sensation

From Bollywood to Kollywood, Brown Roast Events has the desi community covered (Credit: All images courtesy of Brown Roast Events)

There’s that jolt of electricity that zaps through your veins when you stumble upon your go-to banger in the club. But when that song hits you on a cultural level – one that resonates with your identity – it goes beyond elation and instils with pride. Playing that role with zeal is Brown Roast Events, a relatively fledgling unit of promoters whose goal is to connect and cultivate the local desi community through its parties. It’s a niche that’s fitting for a city renowned for its potpourri of nationalities and ethnicities, and Brown Roast Events fills that demand with acuity, resourcefulness and a love for the party scene it calls home.

Brown Roast Events has already hammered in an indelible presence, most notably amongst university students. It’s a sound strategy steered by its co-founders, Sudhar Senthil and Teketi Sumasree, echoing a rising trend of industry-standard university parties that cater to the impressionable appetites of uninitiated partygoers. By peddling parties focused on sounds rich in cultural heritage – Brown Roast appeals to the desi community with signature selections spanning Bollywood and Kollywood hits – it becomes a gateway jamboree that reels in their curiosities in a safe and inclusive space. You gotta start ’em young, and Brown Roast are influential ringleaders in that regard.

You’ll find Brown Roast popping up at all sorts of venues from rooftop bars to Bollywood lounges

Entertainment aside, safety is a top priority for all guests at Brown Roast Events

Dubbing itself as “Singapore’s Premier Desi Nightlife Sensation”, Brown Roast Events has racked up quite the reputation despite debuting in December 2022. Fresh-faced but hardly green, the duo of Sudhar and Sumasree have grown their Brown Roast brand into a household name with a formula that never stays the same. With a rotational ensemble of desi-specialising DJs and performers (don’t be surprised if you encounter Bhangra dancers as well), Brown Roast Events has organised a shapeshifting assortment of fiestas. Think ‘aqua affair’ pool parties atop One Farrer Hotel, glow-in-the-dark holi carnivals in the Turf Club enclave, underground desi raves at youth hub *SCAPE, and ongoing residencies at Beach Road’s Magic Carpet Bollywood Lounge.

These are not your amateur student parties. This is a cultural movement engineered to propel the sounds of the South Asian diaspora. Brown Roast Events exists to not only fill young desi partygoers with a sense of belonging, but also to add more colour to an already vibrant Singaporean scene that’s welcoming of all sounds and cultures. In their case, you know what hue that is.